What does a model cost today? I remember when I was a kid back in the mid-60's they were $1.50. In the mid 70's there was a mom & pop hobby store that was either getting in new stock, or closing, can't remember which. They were selling the current stock of models for some ridiculously low price like $0.75 each. I remember my friend and I being there for well over an hour deciding what we would spend our $5 on.