Just the way most cars are wired, lack of a proper ground is more often than not the problem. Whenever I have a car that has a ground that uses a "springed clipping" action (as most do) I scratch the socket and solder a wire to it. I then use a connector, screw, and anti oxidant compound to the body for more secure connection.
In most cases you have the resistive action of the bulb to the socket, the socket to the housing, the housing to the body and the body to the negative battery terminal. There is a lot of opportunity for a diminished or complete loss of ground.
In the case on my Sunbeam's Lucas system (aka: The Lord of Darkness) I'll be soldering a wire to the socket and running the wire directly to the battery's negative terminal.
Tom